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	<title>NORBERG A.D. &#187; Personas</title>
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	<description>Thoughts On Interactive Design</description>
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		<title>Personas &#8211; Friend or Foe?</title>
		<link>http://www.norberg-ad.com/analytical-design/archives/3</link>
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		<pubDate>Fri, 23 Jan 2009 15:27:37 +0000</pubDate>
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				<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>

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		<description><![CDATA[Personas are good for:

Helping the project team get into the target audience&#8217;s mindset &#8211; creating empathy.
Communicate why and how decisions where made with people outside the project team.

Drawbacks:

A persona is an amalgamation of traits from a larger group that get funneled into one entity. And by giving the persona a name and a picture it [...]]]></description>
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